Keap starts at $299 per month (billed monthly) or $2,988 per year (billed annually at $249 per month, based on the annual total) for two user licenses, as of October 2026. That is the entire platform — Keap no longer sells feature-based tiers. What you pay climbs with additional users, extra contacts, and required implementation services whose prices are not published on the pricing page. This guide walks through every cost you should budget for before you sign up.
What Keap Actually Costs in 2026
Based on Keap's published pricing page (keap.com/pricing, checked October 2026), the base subscription is $299 per month billed monthly or $2,988 per year billed annually. Both options include two user licenses. That is the only plan listed — Keap moved away from tiered feature plans and now sells the full platform at one starting price.
A few important caveats before you treat that number as your budget:
- Additional users cost $39 per month each beyond the included two.
- Additional contacts are priced in tiers — the pricing page shows a contact-count slider, and costs increase as your list grows. Exact per-tier rates are not published; the page prompts you to chat if you need more than a certain threshold.
- Implementation services are required — the pricing page says implementation packages help you achieve faster results, and prices are not listed. You will need to ask via chat or call before you can budget this accurately.
- US-only text marketing at Tier 1 (500 messages and 100 minutes) is included; paid tiers run $24 to $279 per month for higher volumes.
All prices are in US dollars and are subject to change. Confirm current pricing at Keap's pricing page before making any purchasing decision.
Breaking Down the Keap Subscription Price
Monthly vs. annual billing
At $299 per month on monthly billing versus $2,988 per year on annual billing, the annual plan works out to $249 per month — a saving of $50 per month, or $600 per year, based on the stated prices. That is a meaningful difference if you are confident you will stay with the platform for a full year.
The catch: Keap's pricing page states that annual contracts carry a $299 early-termination fee if you cancel before the year ends. Cancellation requests must also be submitted at least 10 days before the next invoice date. Monthly billing lets you cancel anytime, but you pay more per month.
User seats beyond the two included
If your team is larger than two people who need full access, each additional user license costs $39 per month. For a five-person team, that is $299 + (3 x $39) = $416 per month on the monthly plan, or the equivalent annual rate. The pricing page does not state a maximum user count; reach out to Keap's sales team if you have a large organization.
Contact list costs
Keap prices contacts in tiers above an unspecified base level. The pricing page shows a slider for contact count and adjusts the monthly price accordingly, but it does not publish specific per-tier prices — it says "Chat with us" once you exceed a certain number. If your contact database is large, get a firm quote from Keap before committing, because this cost can add up significantly.
Required Implementation Services: The Cost Keap Does Not List
This is the line item that surprises the most buyers. Keap's pricing page is explicit: implementation services are required, and the copy frames them as strategy consulting, data import, migration, and done-for-you services designed to help you see value faster. Package prices are not listed on the pricing page — you must request them via chat or by calling +1 866-800-0004.
Before you compare Keap's $299 starting price to a competitor, factor in whatever implementation package Keap quotes you. For some buyers this is genuinely valuable onboarding; for others it is an unavoidable upfront cost on top of an already-premium subscription.
Text Marketing Add-On Pricing
Keap includes US text marketing at Tier 1 — 500 messages and 100 minutes — in the base subscription. If you need more, paid tiers are available ranging from $24 to $279 per month, according to the published pricing page. Specific message volumes for each paid tier are not listed publicly; confirm them with Keap if SMS is a key part of your workflow.
Note that Keap's text marketing is US-only, as stated on the pricing page.
The Free Trial: What It Includes and What It Does Not
Keap offers a free trial that requires no credit card. However, the trial has meaningful restrictions:
- Limited to 25 emails sent during the trial period.
- No payment processing during the trial.
- No texting during the trial.
This means the trial is useful for exploring the CRM interface, automation builder, and general layout, but you will not be able to test the full payment or SMS workflows until you subscribe. Keep that in mind when evaluating whether the trial tells you enough to commit.
Cancellation Terms and Contracts
Understanding the exit terms before you sign up is as important as knowing the entry price. Based on Keap's published pricing page (checked October 2026):
- Monthly billing: Cancel anytime, but submit your request at least 10 days before the next invoice date.
- Annual billing: A $299 early-termination fee applies if you cancel before the year ends. Cancellation requests must still be made at least 10 days before the next invoice date.
- Annual contracts auto-renew; make sure you set a reminder well ahead of your renewal date if you are evaluating whether to continue.
What You Get for the Keap Price
Keap positions itself as a CRM and marketing-automation platform for established small businesses. The stated feature set on the pricing page is broad, covering the full customer lifecycle rather than a single workflow. Key capabilities advertised include:
- CRM: Contact management, segmentation with tags, contact lists and saved searches, company records for B2B selling.
- Marketing automation: Email broadcasts and automated sequences, lead capture via landing pages and forms, lead management and pipeline visibility.
- Text marketing: Add SMS to automations (US-only; Tier 1 included, higher tiers paid).
- Sales automation: Sales pipeline automation, appointment scheduling, invoice and payment automation.
- Reviews and referrals: Automated review request and referral workflows.
- Reporting: Progress tracking and reporting tools.
- Dedicated mobile number: Receive calls and texts through Keap.
- App integrations: A marketplace of connected apps (specific integrations not enumerated on the pricing page; confirm the tools you need before signing).
Keap's pricing page says the platform is "trusted by over 200,000 small businesses for 20+ years" — that is the vendor's own claim, not independently verified by this guide.
Who Keap Is a Strong Pick For
Keap is designed for small businesses that have outgrown a basic CRM and need marketing automation tightly coupled with their contact database. Based on the vendor's own positioning, it fits best when:
- You run a service business with a recurring or repeat customer base where automated follow-ups and nurture sequences drive revenue.
- You need email marketing, SMS, invoicing, and appointment booking in one platform rather than stitching together separate tools.
- You have the time and budget to go through a structured onboarding — the required implementation package suggests Keap expects a meaningful setup investment.
- Your team is small (two to five users) and you do not need advanced field-service dispatch or scheduling features.
Keap's Capterra rating stands at 4.2 out of 5 from 89 reviews (October 2026). On TrustRadius it rates 3 out of 5 from 389 reviews (October 2026). The disparity between those two scores is worth noting — read reviews on both platforms before deciding.
Who Should Skip Keap
Field-service contractors needing dispatch and scheduling
If you run an HVAC, plumbing, landscaping, or similar trade business and your core need is scheduling technicians, dispatching jobs, and invoicing in the field, Keap is not purpose-built for that workflow. Platforms like Jobber, Housecall Pro, or FieldEdge are designed specifically for field-service operations. See our Best Field Service Management Software for Small Business guide for a full comparison.
Budget-conscious or early-stage businesses
At $299 per month minimum — plus required implementation — Keap is a premium-tier commitment. If you are just starting out or have a tight budget, smaller platforms with lower entry prices deserve a look first. Our Best CRM for Contractors guide covers options at multiple price points.
Teams needing volume contact databases at low cost
Because Keap charges for contacts in tiers and does not publish those tier prices upfront, businesses with very large lists should get an explicit quote before assuming $299 is the real monthly cost.
How Keap's Price Compares to Alternatives
The following comparison is based solely on each vendor's published pricing and plan pages as of October 2026. Where a vendor does not publish prices, that is noted.
- Keap: From $299/month (monthly) or $2,988/year, 2 users included, full platform, required implementation (price not published), contacts priced in tiers.
- GoHighLevel (Starter): $97/month or $970/year; 3 sub-accounts, unlimited users and contacts, usage-based charges apply on top for AI, SMS and phone. See GoHighLevel pricing. Also read our GoHighLevel for Contractors guide.
- Jobber (Connect, 1 user): $139/month (no commitment), $119/month (monthly with 1-year commitment), or $99/month (annual prepaid). Scales by user count. See Jobber pricing.
- Housecall Pro (Basic): $79/month (monthly) or $59/month (annual), 1 user. See Housecall Pro pricing. See also our Housecall Pro Pricing explainer.
- Service Fusion (Starter): $245/month (monthly) or $208/month (annual); unlimited users, no per-user fee. See Service Fusion pricing. Also our Service Fusion Pricing guide.
- ServiceTitan: No public price; quote-only, per-technician pricing. Request a ServiceTitan quote.
GoHighLevel is substantially cheaper at the entry level if your primary need is marketing automation and CRM, though it has a steeper learning curve and usage-based costs on top. Jobber and Housecall Pro cost less and are purpose-built for field service. Service Fusion covers unlimited users, which matters if your team is large. Keap justifies its price with a deep, integrated automation feature set — but only if you actually use those capabilities.
Common Mistakes When Budgeting for Keap
Forgetting the implementation fee
Many buyers compare the $299/month base price to competitors without knowing the implementation package is required and additional. Get that number before you commit, and include it in your year-one total cost.
Not accounting for contact-tier pricing
If you import a large list on day one, your actual monthly cost could be materially higher than the base price. Use the pricing page slider or ask Keap's team what your specific contact count will cost.
Choosing annual billing without testing first
The free trial restricts email sends, payments, and texting. That makes it harder to validate the platform before committing to a $2,988 annual prepayment with a $299 early-termination fee. Consider starting monthly, even though it costs more per month, until you have confirmed the platform fits your workflow.
Underestimating SMS costs
The included Tier 1 text marketing covers 500 messages and 100 minutes — enough for a very small operation. If you plan to run SMS automations at scale, confirm the cost of the next tier up before assuming it is covered.
Keap's Place in the Broader Software Stack
Keap is marketed as a platform that can replace separate CRM, email marketing, text marketing, invoicing, and appointment-booking tools. For a small service business currently paying for three or four separate subscriptions, bundling them into Keap may result in net savings — but only if you use the full platform. If you only need a lightweight scheduling tool, a dedicated field-service app will likely serve you better at a lower price. See our Best HVAC Software, Best Plumbing Software, or Best Cleaning Business Software guides depending on your trade.
For contractors who specifically want marketing automation layered onto field-service software, the combination of a dedicated FSM tool (like Jobber or Housecall Pro) plus a reputation tool like NiceJob — which starts at $75/month — may cover most of what Keap offers at a comparable or lower total cost. That is a trade-off worth modeling for your specific situation.
You can read more about how we research software and our affiliate disclosure on this site.
Frequently Asked Questions
How much does Keap cost per month in 2026?
Keap starts at $299 per month on monthly billing, or $2,988 per year on annual billing (which works out to $249 per month based on the annual total). That base price includes two user licenses and the full platform. Additional users cost $39 per month each, and contacts above a base threshold are priced in tiers not published on the page. Required implementation services are an additional cost with no price listed publicly. Confirm current pricing at keap.com/pricing.
Does Keap offer a free trial?
Yes, Keap offers a free trial with no credit card required. However, the trial restricts you to 25 emails sent, and both payment processing and texting are disabled during the trial period. You can explore the CRM and automation builder, but you cannot fully test the payment or SMS workflows until you subscribe.
What is the Keap annual contract cancellation fee?
If you sign up for annual billing and cancel before the year ends, Keap charges a $299 early-termination fee. Cancellation requests must be submitted at least 10 days before the next invoice date. Monthly subscribers can cancel anytime with the same 10-day notice requirement, and there is no early-termination fee on a monthly plan.
How much do additional users cost in Keap?
Each user license beyond the two included in the base subscription costs $39 per month. So a five-person team would pay $299 + (3 x $39) = $416 per month at the monthly rate. There is no published maximum user count; contact Keap's sales team for large team pricing.
Does Keap include text messaging?
US-only text marketing at Tier 1 — 500 messages and 100 minutes — is included in the base subscription. Higher-volume tiers are available at additional cost ranging from $24 to $279 per month, based on published pricing. Specific message volumes for paid tiers are not listed publicly. Text marketing is US-only.
How does Keap compare to GoHighLevel on price?
GoHighLevel's Starter plan is $97 per month (or $970 per year), substantially less than Keap's $299 per month base price. GoHighLevel also offers unlimited users and unlimited contacts at that level, while Keap charges extra for both. However, GoHighLevel adds usage-based charges on top of the subscription for AI features, SMS, and phone calls, so your total cost depends on how heavily you use those. Both platforms focus on CRM and marketing automation rather than field-service dispatch.
Is Keap a good fit for trade contractors?
Keap is a CRM and marketing-automation platform, not a field-service management tool. It does not include scheduling boards, technician dispatch, route optimization, or job costing in the same way that purpose-built platforms like Jobber or Housecall Pro do. Trade contractors who need those core field-service workflows will likely find a dedicated FSM tool a better fit. Keap is more relevant for service businesses where the sales cycle and customer nurturing automation are the primary pain points.
The Bottom Line
If you are a small business owner primarily looking for a combined CRM, email-and-SMS marketing automation, and invoicing platform, Keap is a credible option — the full-platform approach at $299 per month can replace multiple separate tools. Just go in with clear eyes: budget for required implementation (ask Keap for that price before signing), know your contact count so you can estimate tier costs, and consider starting on monthly billing until you have validated the platform works for your workflow. See current Keap pricing and start a free trial at keap.com.
If you run a trade contracting business and your primary needs are scheduling, dispatch, and field invoicing, Keap is not the right starting point. Compare field-service-specific tools in our Best Field Service Management Software guide, or explore Best HVAC Dispatch Software and Best Plumbing Software guides for trade-specific options.
If budget is your primary constraint, GoHighLevel at $97 per month or Jobber at $99 per month on annual prepaid (1 user) are worth comparing directly against Keap's $249-per-month annual rate before you decide. Our Best CRM for Contractors guide covers the full landscape.